Building off the success of 2018’s introduction of the Intuit Giant, an embodiment of the power of the Intuit ecosystem, in 2019 we told a story that hustlers and dreamers around the world could identify with. We worked with an up-and-coming musician, Raiche, and street artist, Geraluz, to add layers of authenticity to this :60 spot that debuted during the Grammys.

Have you ever been so passionate about something there's no stopping you? No matter your goals, Intuit's Giant solutions TurboTax, QuickBooks, and Mint can help you prosper. #PoweringProsperity Featuring the song "Shine" by #Raiche. Now streaming: https://raiche.lnk.to/Shine Learn more at https://www.intuit.com.