TILLAMOOK | Dairy Done Right

"Big Food" conglomerates like Kraft and Nestle were getting away with selling cheap, low-quality dairy. It was time to raise our pitchforks and take a stand for real, honest food. With a brand re-launch and first-in-industry community platform for Tillamook, a farmer-owned dairy cooperative, this multi-Effie winning work helped grow the Tillamook business an unprecedented 42%, including overtaking Nestle's Dreyers as the #1 ice cream brand in California.

Agency: 72andSunny Founder and CEO: John Boiler Co-Founder and Chief Creative Officer: Glenn Cole Partner and Chief Strategy Officer: Matt Jarvis Group Creative Director: Barton Corley Group Creative Director: Gui Borchert Creative Director: Jason Ambrose Lead Designer: Will Lindberg Lead Writer: Dylan Berg Designer: Jessica Lasher Writer: Sebastian Lyman Co-Head of Strategy: Kelly Schoeffel Strategist: Anneliese Rapp Social Strategist: Tricia Teschke Data Strategist: Laura Colvin Group Brand Director: Yen Lovgren-Ho Group Brand Director: Josh Jefferis Brand Director: Ryan Griffin Brand Manager: Laura Hoffman Brand Coordinator: Andrew Wood Executive Producer of Film: Danielle Tarris Senior Film Producer: Nick Miller Production Coordinator: Kristin Batalucci Business Affairs Manager: Cecilia Harvey Business Affairs Coordinator: Michelle Fink Production Company: Believe Media Director: Floria Sigismondi Director Of Photography: Jeanne Vienne, Joe Zizzo Executive Producers: Ben Leiser, Liz Silver, Luke Thornton Head Of Production: Vitaly Koshman Producer: Oualid Mouaness Editorial Co: Lost Planet Editorial Editor: Jay Rabinowitz/Chris Kursel Assistant Editor:Jason Hinkley/Carmen Hu EP: Gary Ward Producer:Tim Kirkpatrick VFX/Finishing: The Mission VFX Supervisor/Lead Flame: Joey Brattesani Flame Artists: Michael Vagliente, Colleen Smith, David Sarbell, Trent Shumway, Patrick Ferguson Graphic Design: Laura Panella VFX Producer: Ryan Meredith VFX Coordinator: Kristina Thoegersen Chief Engineer: Brian Cuscino Head of Sales/EP: Ellen Turner Managing Director: Michael Pardee Sound Design: 740 Sound Lead Sound Designer: Chris Pinkston Assistant: Scott Pinkston Executive Producer: Scott Ganary Mixer: Stephen Dickson Sound Design Producer: Jeff Martin EP of Mix: Dawn Redmann Final Mix: Formosa Mixer : John Bolen Assistant: Jeff King Executive Producer: Lauren Cascio Music by Marmoset Track title: "Gammagoat" Composed by Graham Barton Produced by Rob Dennler and Katy Davidson

JOIN THE CO-OP

Our ads directed dairy-lovers to a first-in-industry community where they could join our company, and have a voice in their food. The Tillamook Co-Op allows members to vote on real company decisions, fund independent food entrepreneurs through Kiva microloans, ask farmers for advice, and even name Tillamook cows.

We've reached almost 100,000 members who have voted on new products that we've brought to market, helped fund dozens of real food entrepreneurs, and submitted thousands ideas for making Tillamook better.

ANNUAL MEMBER MEETING

Hundreds of our members also gathered IRL for the first Annual Co-Op Members Meeting, where they got to engage in an open conversation with Tillamook’s farmer-owners, cheesemakers and CEO. Three new products were also decided upon by the community.